Parcel
I headed up Business Development & Creative Strategy for Parcel, a platform listing digital real estate. Led brand development, content and two standout activations at major NFT and metaverse events.
Role: Business Development • Creative Strategy • Brand Development • Content & Copywriting
NFT.NYC
Recognising that side events were generally more valuable for networking and business development than the main conference itself, I devised a physical map of the most prominent side events around Times Square, including Parcel's own, helping attendees navigate the wider event ecosystem.
The map was well received, with NFT.NYC's own organisers reaching out afterwards to collaborate on future events.
Metaverse Fashion Week
I led Parcel's involvement, creating a collectible POAP: a pair of wearable glasses that gave holders access to the festival map.
Parcel's MVFW stage was the only activation at the event dedicated to showcasing new designers from the community.
