Forest Stewardship Council
Brand and Campaign Development, Creative Strategy, Copywriting
Project type: Brand development, retail campaign
Agency: Large Blue
Client: Forest Stewardship Council
The Forest Stewardship Council's product range is hand-crafted by certified producers from sustainably
managed forests; the proceeds of which go back to helping their communities prosper.
To launch the range, we developed the 'made with ♥' campaign to personalise the products, emphasising
their hand-crafted origins and creating a connection between shopper and maker. Swing tags on individual items
conveyed that each was a gift from its producer. Product images showed details of the sustainable timber used and
told community stories, further enhancing the bespoke, artisanal qualities of the products.