Thunderbirds Are Go
Led the successful pitch for the Thunderbirds Are Go digital experience for ITV Studios, including brand trailer, creative and content strategy, and online experience.
Agency: ONE+K Los Angeles
Role: Creative & Content Strategy • Commercial & Partnership Strategy • Experience Concept & Development • Scriptwriting • Copy
Seven agencies in total competed for the Thunderbirds Are Go digital experience.
I led ONE+K’s successful pitch which involved three-year proposal that took kids on a journey from Field Agent to Rookie and finally a mission-ready member of the Thunderbirds team.
The experience included a companion app with Augmented Reality and Second Screen functionalities.
I also worked closely with the ITV Studios team, consulting on commercial opportunities and partnerships with third-party licensees and content providers.
I wrote and produced the Announcement Trailer which screened at the London Brand Licensing Expo.