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Health

Creative Strategy, Brand and Campaign Development, Creative and Copy Direction, Events, Digital and Video Assets, Scriptwriting, Copywriting

 

Health

Creative Strategy, Brand and Campaign Development, Creative and Copy Direction
Events, Digital and Video Assets, Scriptwriting, Copywriting

I've worked on branding, creative strategy, campaigns and product launches for a number of health brands; including Gilead Sciences, Pfizer, Allergan, Galderma, Vertex, Johnson & Johnson, Virgin Active, GN ReSound, Australian Red Cross Blood Service and Unilever. 
The following is a snapshot of some of the projects. Drop me a line for a more detailed look.

 
 

Allergan

Product launches and event development for Juvéderm, Belkyra and Earfold. Brand development to align aesthetics and medical sides of the Botox business.

  • Strategic foundation
  • Brand and visual identity development
  • Campaign development
  • Brand video
  • Brand manifesto and guidelines
  • Event concept

< Botox Brand Manifesto and Guidelines


OneTouch

Global launch of OneTouch meter for Lifescan (Johnson & Johnson).

  • Brand development
  • Key messaging
  • Print
  • TVC concept and development

OneTouch TVC screen shots >


Genvoya

Product launch event for Gilead Sciences.

  • Event concept, logistics and management
  • Digital tactics
  • Video assets
  • App development
  • Speaker introductions and voiceover

< Genvoya launch event


GN ReSound

Various product launches and global campaigns for ReSound hearing instruments, including Dot, Be and Live.

  • Brand development
  • Product naming
  • Key messaging and copy
  • Campaign development
  • Product and launch videos
  • Print collateral
  • Digital assets

Assorted ReSound product materials >


Australian Red Cross Blood Service

Redevelopment of communications and key messaging to align state and regional Blood Service offices.

  • Communications research and strategy
  • Brand development
  • Key messaging
  • Feature articles and copy

< Web and print materials


Gilead events

Strategic and creative development for EACS 2015/17 (HIV), EASL 2016 (HCV), HIV13 and Gilead Executive Leadership Summit.

  • Concept development
  • Stand design and flow
  • Digital and experiential tactics
  • Key messaging and copy
  • Video assets
  • Event logistics
  • Speaker introductions and voiceover

Event imagery >