Creative Strategy, Brand and Campaign Development,
Events, Digital and Video Assets, Scriptwriting, Copywriting
Project type: Integrated Creative Campaign
Agency: ONE+K (Los Angeles)
Client: Fincon (South Korea)
Outstanding Overall Marketing Campaign (Mobile Games), 2014 Game Marketing Awards
Having had huge success with mobile game, Hello Hero in its native Korea, developer/publisher Fincon
decided to launch in North America and tapped ONE+K to develop the brand and 360 campaign.
We aimed to capture the madcap experience of Hello Hero with a suitably loopy trailer. And when you want loopy, you use the very best. In this case, none other than the director of Sharknado, Anthony C. Ferrante.