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Homefront

Creative Strategy, Campaign and Content Development,
Key Messaging, Social, Digital and Video Assets, Scriptwriting

Homefront: The Revolution

Creative Strategy, Campaign and Content Development,
Key Messaging, Social, Digital and Video Assets, Scriptwriting

Project type: 360 campaign development, trailer and digital asset creation
Agency: ONE+K (Los Angeles)
Client: Deep Silver

Awards:
- Winner: Outstanding Online Video, 2016 Internet Advertising Competition Awards
- Winner: Best Copywriting (Bronze), 2016 PromaxBDA Game Marketing Awards
- Finalist: Oustanding Promotional Video of the Year, 2016 PromaxBDA Game Marketing

Description:
I led the creative pitch and campaign development for ONE+K's successful bid to create the 360 global campaign and trailers
for the next phase in the Homefront franchise. I developed the campaign line You Are The Revolution and devised and wrote
the script for the announcement trailer, 'Thank You', which premiered at Gamescom 2015.

 

Announcement Trailer - 'Thank You'