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Pearson

Creative Strategy, Scriptwriting, Copywriting

Pearson

Creative Strategy, Scriptwriting, Copywriting

Project type: Internal training videos
Agency: Thoburns
Client: Pearson

Description:
The world's leading learning company required in-house videos to encourage its employees to expand their skills with a
program of online courses and training modules. The teaser and launch trailers focused on world-famous over-achievers, never
expected to move beyond inauspicious beginnings, to tell a story of perseverance and the importance of staying curious.
The videos are password protected. Drop me a line for access.

Teaser video

Launch video