Brand Development, Positioning, Tone of Voice, Creative Direction
While strategy and brand development are integral to the vast majority of projects, I've worked with clients on specific
assignments to deliver brand positioning, key messaging, tone of voice and creative direction.
Livity / somewhereto_
somewhereto_ was the social initiative of Brixton-based youth marketing agency, Livity. The program existed to find free work spaces for young creatives and entrepreneurs across London.
I devised the new positioning and launch campaign for the brand, which was shifting to a commercial model after six years of funding from the National Lottery.
I developed Keep London Creative to address and align somewhereto_ with the issue of London's disappearing creative classes. I wrote the manifesto and created a number of integrated campaign tactics.
Amanda Roach Design is one of Australia's most respected corporate design firms, working with the likes of BHP Billiton, Racing Victoria, The Royal Women's Hospital and Treasury Wine Estates.
After collaborating with ARD on projects for BHP Billiton, the firm asked me to help reposition their brand. I developed a new tagline and manifesto, which appear on the home page of their website, and re-tooled the firm's social media presence.
One of the UK's most awarded advertising agencies, Don't Panic engaged me to redevelop their brand positioning and key messaging.
I completed an audit of their existing profile and tone of voice, analysed the approach of competing agencies and identified gaps in their overall comms before delivering a new proposition and agency positioning.