Thunderbirds Are Go
Campaign Concept and Development, Brand Development, Creative Strategy
and Direction, Digital and App, Social, Video Assets, Event and Experiential
Project type: Digital ecosystem and campaign, brand development
Agency: ONE+K (Los Angeles)
Client: ITV Studios
As ONE+K's representative in the UK/EU, I led the successful pitch and creative development for the show's digital
experience, including website and companion app featuring Augmented Reality and Second Screen functionalities. I also consulted
on commercial opportunities and partnerships with third-party licensees and suppliers and created content
for the ITV Studios booth at the London Brand Licensing Expo.
Visitors were encouraged to sign up for the International Rescue rookie program and complete a series of tasks to prove their abilities.
Brand Licensing Expo video
Expo attendees were greeted by Tracy Island workers and led to a screening area where characters from the show explained the IP and partnership opportunities.