Batman Arkham City
Digital campaign across online trailers, website takeovers and social assets for the Batman Arkham City pre-launch campaign.
Agency: ICHI
Role: Creative & Content Strategy • Campaign Development • Trailer Concepts • Scriptwriting • Messaging & Copy
Off the back of our targeted, multi-faceted campaign, Batman Arkham City smashed Warner Bros Interactive’s commercial expectations for the game pre-launch:
Over 2M units sold
1M units purchased in the first three weeks
80% sales increase on previous title, Batman: Arkham Asylum
Over €500M in sales
Digital & Social Case Study | Concept • Script • Post-Production