Hasbro Star Wars
TVC and trailer campaign for the launch of four major toy lines to coincide with the release of Star Wars: The Rise of Skywalker.
Agency: CreativeDrive
Role: Creative & Content Strategy • Campaign Development • Trailer Concepts • Scriptwriting • Messaging & Copy
D-0 Droid TVC
From a simple concept involving the mirror shown at the start of the TVC, this commercial focused on the sentient qualities of the D-0 droid – becoming aware of itself and environment. Although controlled by its human counterpart D-0 was portrayed as life-like and reactive to people and objects.
Having written the script and worked on the shoot (in a very nice home in Miami) I then provided the voiceover for the final cut.
D-0 Droid TVC | Concept • Script • Production • VO
Scream Saber TVC
They say never work with children or animals but these young’uns did a fine job bringing the comedic qualities of the Scream Sabers to life.
Scream Saber TVC | Concept • Script • Production • Post
Not forgetting the big kids, we also produced spots for classic Star Wars memorabilia and collectibles.
Star Wars The Black Series TVC | Script • Production/Post
Star Wars The Vintage Collection TVC | Script • Production/Post